Strategic Marketing Plan Essay Example | Topics and Well Written Essays - 3750 words

Strategic Marketing Plan - Essay ExampleThe valley of swat is known for its amazing natural beauty and therefore there is a huge attraction for interior(prenominal) and worldwide tourists. In order to resume tourism in the valley after the removal of terrorists hold, this trace presents a three course of instruction long trade strategy which is categorized into three builds. The first phase will focus on attracting domestic tourists the second will focus on domestic and international tourists, while the third phase will concentrate only on attracting international tourists towards swat valley. The trade plan presents an overview of the financial aspects of the strategy. Strategic Marketing Plan Resuming Tourism in Swat Valley (Pakistan) mental hospital This report covers a strategic market plan for resuming tourism in the Swat valley placed in the southern Asian state, Pakistan. The valley of Swat had been under the control of terrorists and extremists before a roaring m ilitary operation conducted by the Pakistan Armed Forces in 2009 (Khan 2010). The structure of the report is found on the selling plan structure presented by McDonald (2008). The marketing plan is based on the following structure get down 1 name and address Setting This part presents the goal set to be achieved from the marketing plan presented in this report. ... Moreover, the monitoring of the outcomes of the marketing plan after its implementation are also being discussed in this part. 1. Goal Setting The aim of this market plan is to resume tourism activities in Swat Valley in Pakistan by taking into consideration the competitive advantages of the place as against the tourist destinations in the region of South Asia. 1.1. Marketing Objectives In order to present a direction for the goal of this marketing plan based on SMART objectives (Doran 1981), following are the strategic marketing objectives which are planned to be achieve To resume tourism activities in Swat valley To promote the soft image of Swat valley and its people by conducting various events and projecting them to the outside world To resume tourism activities in Swat by following a step wise strategy which focuses on domestic tourists first and and then international tourists To generate positive cash flows from tourist activities in the second year of the implementation of the marketing plan To increase cash inflows from domestic tourists visits by 60 percent as compared to the first year in comparison with the first year To increase cash inflows from international tourists visits by 33.33 percent in the third year in comparison with the second year. 2. Situation Analysis Following is an analysis of the property relating to tourism in Swat valley, which considers different aspects relevant in devising a tourism marketing strategy for Swat. 2.1. Swat Valley Swat is a famous tourist destination in the Yankee regions of Pakistan, administered under the government of Khyber Pakhtunkhwa Pr ovince of Pakistan. The valley of Swat lies in the upper parts